On Wednesday Nov. 30th, Coalesce conducted a collaborative meeting in order to present current guerrilla campaign concepts, and our web-funnel paper prototype. We were seeking to better understand the views of the general public towards our concepts, as well as the functionality of our initial web prototype. Thank you so much to our “test audience” for all of your wonderful insights and help as we continue to push The Mental Help campaigning and website even further along!
After a nice Thanksgiving break, and the end of the semester rapidly approaching, we at Coalesce are hard at work, like little elves, to finish 2011 off successfully.
Cheryl and Kelli are working on our guerrilla marketing campaign. We are designing a cohesive campaign that will empower the viewer to get help and get involved, and we intend to drive home the point that anyone you know could be waiting for mental help.
Jayne and Ashley are doing everything they can to write a grant for The Mental Help (the website we are designing). We are hoping to get support and funding to ensure the credibility and legitimacy of our website, so that The Mental Help can go live and actually help people in Indianapolis who are seeking help.
Jessica, Evan, and Kenny are working on the design of the website, which will lead the user through simple questions, and leave them with a solid solution and list of doctors they are able to see. They will be handling as much of the website design as they possibly can by the end of the semester.
We have three weeks left of this semester, and this week we will be making some pretty big moves, including another meeting with our stakeholders on Wednesday for website testing. It’s all coming together!
After determining that we would generate a website, supplemented with a strategic marketing campaign which may include public installations, billboards, and other eye-catching ideas, we have begun to diverge once again to find the right “look and feel” for our website, and campaign tools. We will be gathering all of our visual inspiration today as a group, so that we may begin coming up with web designs and intelligent campaigns. At this exciting juncture, we look forward to posting our forthcoming sketches and collaborative ideas!
Today, we made some big strides forward!
Based off of feedback from our classmates, relevance to our “How Might We…” statement, and collaboration with our stakeholders, we have come up with a solution.
We have spent this semester trying to help design something that would help potential patients and their caregivers find clear, helpful, and complete information about mental health help.
We are down to the last few weeks of our semester, but there is still a lot of time for us to work on this! Our professor, Christopher, did the math today, and if the seven of us spend each of our three-hour classes efficiently, we have 294 hours left of work! That’s enough time for us to do this:
We are going to design a website that will lead potential patients and caregivers to clear information through simple and easy-to-answer questions. We will draw people to this information through a campaign/movement. We are going to create a warm, at-home, and comfortable experience integrated with simplicity.
We are taking measures to make sure this comes to life! We are super excited to move forward.
Stakeholders had a fast-paced round of rapid Post-It note responses, then reviewed, as shown here, before a group discussion.
Our intimate stakeholder brainstorm session was a great success! A diverse group of anonymous attendees including caregivers, patients, and other stakeholders helped provide wonderful firsthand insights.
After the meeting, we handed out a series of journals for extended collaboration, “I’m Glad You’re Here” buttons, and more. Coalesce then compiled all the information for in-depth, internal convergence.
Takeaways for our stakeholder brainstorm session held on 10/28.
Once we sorted through our research, we began to diverge on solutions to our proposed ‘How Might We…’ statement. To find the best opportunities we utilized numerous ideating techniques, and even prepared to hold a brainstorming session with interested stakeholders. Their feedback will be crucial to successful solution finding.